Today’s interview is with Spanish illustrator Charuca. She’s one of the fews Europeans that are in the Kawaii Market, market that began to be huge few years ago. Recently, Charuca become a brand and has entered in the licensing world. Be aware! The invasion of Cuties has begun! And if you don’t know what mean kawaii, Charuca is the owner of a blog magazine, which is all about kawaii and cute culture. Can’t speak Spanish? Believe you me, sometimes cuteness doesn’t need words. I love her character designs. Her licensing brand has its own website.
What does a licensing illustrator actually do?
Actually, I don’t feel myself like a Licensing illustrator, but as an illustrator and designer. In my daily work, I do everything, creating new graphics, product designs, and some advertisement work. I take care of promoting my websites, try to stay in touch with the followers of Charuca. I love my job, but there aren’t enough hours in the day to do everything I’d like to do.
What is your background?
I’m self -taught. I always had it inside, I just had to let it out.
How long have you been in the illustration industry and how did you start?
It’s been 4 years since I exclusively work in illustration. I’ve always drawn but as hobby.
How would you define your style?
What’s are your influence?
A mix of oriental pop culture and occidental
How do you get inspire? How do you feed your creativity?
I get inspired with the things that I live with everyday. Barcelona is a big city to live inspired. Plus, I think that being happy is a good way to feel inspired and do a good job.
Have you been stuck creatively? What’s your remedy to get past it? When being stuck creatively, I think the best is to stop working and do something fun. In those cases, I try to disconnect and have a good time. Inspiration comes and goes.
How do you work? (the process)
I draw with a pencil. Once the design is done, I scanne it and vectorize and color it with my computer.
Mac or pc? Software used:
Mac. Illustrator and Photoshop
Favorite material to draw:
Technical pencil and sketchbook
Your favourite place to work:
My work table with my favorite music. I don’t like workin out of my space. I like to work in the calm.
What are your current projects?
I just find a nice office to work in there. My current project is to decorate it until I get the look I always dream for my own studio. I’m so thrilled!
Your favourite artists:
Nara, Colonel Moutarde, Anna Chambers, Lilidoll, Leo Espinosa, Helena García, Paula Sanz Caballero…
The kawaii trend is relatively new in Europe compare to Japan, was it difficult to impose your way of drawing?
The fact that the kawaii trend isn’t huge in Europe helps me out in some ways, but in others no. There are less artists in this market therefore there is less competition and more exposure. But on the other hand, less work too, and that is negative part.
You just start licensing the brand Charuca . Are you only going to work as a licensing artist from now on?
I’ll keep on doing the same as ever. A part of time will for professional project and the other part for artistic/personal project. I do not consider myself as a licensing artist.
If you had one tip to give for those who want to work in this industry, what would it be?
Work hard every day. Get a style that stand you out from the crowd. Enjoy your work and everything will come. ^___^
Incoming search terms:
- charuca kawaii