The ecoshopper that I illustrated for the 2011 Banco Herrero ad’s campaign “Juntos por Gijón”, just came out this week, I’m thrilled as I wasn’t expecting it, I found out when I went to pick my sons from school. It’s a bit weird, to walk through town and see the ads.
I read that quote from The Association of Illustrators “Please do not offer the illustrator less than your budget allows. The very real deterioration in fees is making illustration an increasingly difficult profession to sustain. (An indication of how far fees have fallen can be seen in the editorial market. When you consider that £200 was a common fee for a quarter page magazine illustration in the late ‘80’s, and taking into account the rate of inflation, the same illustration today should be priced at £420 – all too often this is far from the case).” which lead me to read their guide to commissioning an illustrator. It is said that one of the best way to improve the condition of the illustrator is to “educate” the client. I think that this guide can also be helpful for the illustrators who start in the industry, to know where they’re should stand as it could serve as a little memo.