The work of an illustrator is to turn your idea into an illustration. His/her artwork will communicate your story, express your vision to the right people, you need a bit more than a person that can doodle it in five minutes “like your neighbour’s nephew”. What you want is creative skills. And that’s what the illustrator brings to the table.
The illustration will derive from what your brand is and stands for. And your branding is what makes you stand out from the crowd. Choose wisely the illustrator that will represent your product.
Tweet this: An illustration is the vision of your brand through the eyes of an illustrator.